• Name: Jonathon Day, PhD, MBA
  • Position: Associate Professor

Dr Jonathon Day, an Associate Professor in Purdue’s School of Hospitality and Tourism Management, has over 25 years’ experience in tourism management. Jonathon is the coauthor of The Tourism System 8th edition, author of “Introduction to Sustainable Tourism and Responsible Travel”, as well as over 40 peer-reviewed articles in journals including Tourism Analysis, Journal of Travel and Tourism Marketing, Annals of Tourism Research, International Journal of Contemporary Hospitality Management.

Dr Day is the lead investigator for the Sustainable Tourism and Responsible Travel lab (STARTlab) at Purdue University. He currently chairs the Travel Care Code Initiative (, a network of academic and marketing organizations promoting responsible travel. Dr Days research and engagement activities include projects in Nepal, Colombia, Uzbekistan, as well as the United States and Australia. Jonathon’s work is focused on sustainable tourism and responsible travel. His work focuses on how tourism can be used to not only enrich travelers but support destination communities.