Prof. Geoffrey Lipman Formerly Exec. Director IATA: First President WTTC: Assistant Secretary General UNWTO.

Currently President SUNx Malta – Strong Universal Network.

Played a key role in emergence of Tourism as a serious socio-economic sector.

• As Executive Director at IATA in the 1970’s helped drive a new liberalization agenda, responding to airline deregulation.

• As first President of WTTC throughout the 1990’s, he worked to pioneer new systems of measuring the sector, creating CSR Certification and supporting China’s efforts to open Tourism markets.

• As Assistant Secretary General of UNWTO, in the first decade of this millennium, he spearheaded new development support systems, including the ST-EP Program, led the Davos Climate Summit and launched G20 Summit recognition program.