• Name: Prof Bob McKercher
  • Position: Business School, University of Queensland

Dr Bob McKercher is a professor of tourism at the University of Queensland. He has been a tourism academic for almost 35 years. Prior to that he worked for about 10 years in the Canadian tourism industry in a variety of operational, advocacy and management roles. He received his PhD from the University of Melbourne in Australia, a Master’s degree from Carleton University in Ottawa, Canada and his undergraduate degree from York University in Toronto, Canada. He has published over 300 scholarly papers and research reports, is the author or co-author of Tourism Theories Concepts and Models, Cultural Tourism and The Business of Nature-based Tourism. He has also edited a number of other books.

Prof McKercher is the Chairman of the Board of the International Academy for the Study of Tourism, a Fellow of the International Academy for the Study of Tourism; the Council for Australian University Tourism and Hospitality Education and, the International Academy of Culture, Tourism and Hospitality Research.